About Claudia

my story

After eleven years working with creative advertising agencies all over the world, I took a giant leap of faith to build my second creative business. Exchanging a wardrobe of Charlotte Olympias and a suitcase full of air miles, for Converse trainers and a workshop blooming with flowers, books and moodboards

I’m a flower lover and a brand builder. A detail obsessor and a story-teller. A list-checker and a creative chaser. Merging these two alien worlds was the seedling thought for Just Joey on the Moon. How can we communicate and share stories in the same way a brand might, with something as beautiful and natural as flowers?

my inspiration

As a child (and a very naughty one) I used to ‘run away’ from home over the road to my Grandmother’s garden. A small but escaping haven, blooming with Just Joey roses. On calming me down with tea and wiggly-worm biscuits she would always cut a single rose and wrap it carefully in kitchen roll before sending me home to my Mum. As I traipsed across the road, tail between my legs, that little floral gesture would speak a thousand unsaid words…

I would love to help you tell your story with flowers, however humble or show-stopping. Please get in touch and we can discuss your ideas a little more

OMG! The flowers were AMAZING! Every single person commented on how amazing they looked…everything was perfect. LOVE LOVE LOVE xx


Are you a flower lover?

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